Eyetrend X

18 January 2024

Permanent Store Closure Notice – Eye Trend X, Box Hill Central (North Precinct)

To our Eye Trend community,

I hope this message finds you well.

I am sad to announce that our store Eye Trend X, located in Box Hill Central (North Precinct), will be closing permanently on 31st January 2024.

As you may be aware, there are proposed plans to revitalise the heart of Box Hill’s CBD and transform the North Precinct into a mix of residential, commercial, retail and lifestyle destinations. As a result, we have decided to permanently close our Eye Trend X store in the shopping centre at the end of our lease.

Since opening Eye Trend X (formerly Master Vision) at Box Hill Central (North Precinct) in the early 2000s, we are proud to have been a longstanding independent, Australian-owned business providing for the community’s eye care and vision needs. Thank you for your loyal patronage and support over the years.

Rest assured, we remain committed to continuing to provide you with professional eye care and eyewear services at our other five stores across Melbourne. Please see our Locations page for address and contact details.

For any orders placed prior to store closure, our in-store team will assist you directly with arranging order collection at a time convenient for you. If you have any enquiries about our permanent store closure at Box Hill Central (North Precinct) or have any questions relating to your order history, eye health record or any other concerns, please do not hesitate to call us on 03 9899 8288 or email us at

Once again, thank you for entrusting Eye Trend to look after the health and vision of your eyes. It has been a pleasure serving you and we look forward to caring for your eyes at our other Eye Trend stores.

Helen Lee
Eye Trend

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