History

Eye Trend was founded as a small optical store in 1989, and since then has progressively expanded its operations across Melbourne. In 2006, two branches trading under Master Vision opened to provide affordable quality products to our younger customers. In 2008, co-founder Helen Ng took over as CEO, under her leadership and motivation, the company continued to broaden its base, opening stores in Highpoint Shopping Centre, The Glen Centro and Chadstone Shopping Centre.

From small humble beginnings, our flagship store continues to stand at the corner of Whitehorse Road and Station Street in Box Hill.

Today, Eye Trend and Master Vision are celebrating over 20 years of providing professional eye care services to its customers. Eye Trend strives to become a leading optical provider; supplying quality eye wear products and providing comprehensive eye care services through our in-store clinics.