Privacy Policy


At Eye Trend, we understand that you care about how your personal details and information is used. The following Eye Trend Privacy Policy will show how we are committed to protecting your privacy. We reserve the right to modify our privacy policy and changes will be effective immediately upon publication.


We will only collect your personal information if you are willing to offer it to us. We will inform you of the purpose of the collection of personal information if appropriate.

The following situations would require us to gather your personal information:

  • When you book an eye test appointment using the Eye Trend website and visit an Eye Trend or Master Vision store for an eye test.
  • When you visit the Eye Trend website and subscribe to our mailing list for news and offers, and when you purchase contact lenses, eyewear, and any product and services online

Your information will be collected either through a form that you are required to fill out or verbally to one of our Eye Trend staff, who will then enter the information you provide into a paper form or into our system. Information requested may include: name, address, contact number, email address etc. Where appropriate, we may also request your date of birth, lifestyle, occupation, hobbies and allergies in order to determine the best eye care and eyewear to suit you.

Your information could also be obtained from a third party, either via analytic tracking on our Eye Trend website when you use it, or from your health fund or a government agency (such as the Department of Veterans Affairs). We will contact these third parties for the purpose of ascertaining your eligibility to rebates on eye care service or eyewear products.

Your personal information will be collected legally and lawfully regardless of the method or origin.


Your personal information is collected for professional purposes – for us to provide you with the best eye care services and eyewear product services possible, and to help us improve our services.

We will seek your consent if we need to use your information for other purposes such as for Eye Trend marketing or to contact you about suitable promotions and stock. We will also use your contact details to inform you if we relocate, and to send you a recall letter reminding you about your next eye appointment.

Eye Trend optometrists may also need to provide an eye doctor or ophthalmologist with relevant personal information should the need arise to refer you to one. However, this will be done with your consent.

It may also be necessary for us to use or disclose your personal information if required or authorized by law or if otherwise permitted under the Privacy Act 1988. We will maintain records of the use of your personal information as required by the law.


Eye Trend requires accurate and up-to-date information in order to provide the best service for you. We may be unable to provide you with our full services if you decline to provide us with your personal information.

Please contact Eye Trend staff if you find that the current personal information in our system is inaccurate, incorrect or incomplete.


You can access your personal information by contacting Eye Trend through the details provided in the ‘Contact Us’ section. Please make sure you are able to provide details such as the Eye Trend stores you have visited before.


In order to protect your personal information, we have physical and electronic security measures in place and maintain other systems such as user identifiers and passwords to control access to computer systems in order to protect any information that we hold from misuse and loss.

Our employees will adhere strictly to confidentiality agreements and a severe breach of your privacy will result in termination of their employment. If we no longer require your personal information, have no need to use it for any services and are not required to retain it by law we will destroy or de-identify your information.


We will ensure that your dealings with Eye Trend online through our website will be as secure and confidential as your dealings with us in store.


If you wish to make a complaint if you think your privacy has been breached, we have failed to adhere to Eye Trend Privacy Policy or have failed to comply with the Privacy Act 1988 (Cth), please contact us by phone, post or email using the details provided in the ‘Contact Us’ page.

We will investigate your complaint and advise you of the outcome in writing within a reasonable time.


Please contact Eye Trend at:

if you wish to discuss issues concerning your personal information.

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